I Was A Divano: Design, Passion, and Creative Recycling. An Eco-Sustainable Project by Egoitaliano.

I Was a Divano – IWAD – was born from a clear vision of Egoitaliano, a company specializing in the production of sofas, armchairs, and home accessories, all 100% Made in Italy and fully customizable. The goal? To enhance raw materials with a conscious and sustainable approach. From this idea, the IWAD brand was created—a project that brings together a collection of objects born from creativity and the reuse of production waste.

Creative Innovation, Environmental Awareness, and Unique, Exclusive Products.

IWAD is more than just a brand; it is a philosophy that merges craftsmanship tradition with creative innovation, proving that aesthetics and sustainability can coexist through upcycling practices.
Through this project, Egoitaliano creates handmade products that not only respect the environment but also allow customers to fully express their individuality.
Each IWAD product is unique: bags, accessories, and home décor items are crafted using carefully selected and combined production scraps. The result? Exclusive, original, and eco-friendly pieces that celebrate sustainability while allowing personal expression.
With meticulous attention to detail, Egoitaliano transforms waste into resources, creating design pieces that embody authenticity, sustainability, and responsibility.

Choose IWAD and experience eco-sustainable design.

Discover the world of I Was A Divano: unique objects that tell stories of renewal, blending tradition, creativity, and sustainability. Visit our Concept Store in Matera or explore the IWAD eco-friendly collection to add an exclusive and responsible touch to your style.

Explore all the eco-sustainable products from I WAS A DIVANO!