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Salone del Mobile Milano 2024: an explosion of frenzy and many novelties

egomag egoitaliano Salone del Mobile Milano 2024: an explosion of frenzy and many novelties

New sofas, armchairs and accessories always under the sign of colour

 

The Salone del Mobile in Milan is the most important international showcase of the interior design world: a privileged stage to showcase new products and test the reactions of those who can see and experience them in advance.

This year Egoitaliano’s new proposals are numerous and the 2024 Collection is conceived and realised on the basis of the Say “hello” to the frenzy concept: an explosion of colour, boldness and the desire to have fun while taking life lightly, values that are deeply ingrained in the spirit of Egoitaliano.

The 2024 Collection is characterised by bold colours, new upholstery, soft, enveloping shapes and surprising geometries in sofas and armchairs that combine the search for stylistic novelties, absolute comfort and pop spirit. Colour is always the stylistic hallmark of Egoitaliano and, in the 2024 Collection, it also animates the complements and objects that derive from upcycling practices that give life to production waste, thanks to the I WAS A DIVANO project.

 

Curved Retro Lines with Shai, Momo, Hoops

 

Nuovo divano HOOPS presentato al Salone del Mobile 2024Curved, enveloping lines are the hallmark of the new Shai, Momo and Hoops sofas. Shai is a sofa with enveloping Sixties-style shapes enhanced by the bi-elastic upholstery and Lycra piping in bright colours. The quilting of the seat and back gives dynamism and blends the most current design with vintage reminiscences.

In Momo the curved lines are expressed by the backrest that embraces those who do not give up their comfort. Lycra piping also returns here, enhancing the profile of this sofa that aims at excellence in comfort thanks to the integration of nosang springs.

Hoops has the concept of softness in its very name and is a sofa that, thanks to its tilting mechanisms, guarantees maximum seating comfort in both the open and closed versions. The possibility of integration with the home theatre module also enhances the concept of comfort, making it perfect for an evening of TV series marathons, always with your social devices at hand.

 

Maximum comfort with Astoria, Smirk and Ula

 

The search for optimal comfort is a founding value of Egoitaliano, and finds its exaltation in the new Astoria sofa, an extra-large sofa characterised by a lumbar cushion and topper attached to the seat cushions for a sensation of maximum comfort.

Ula is the swivel armchair that makes comfort its key interpretation thanks to its high back and lumbar support. The high backrest and lumbar support are designed to guarantee maximum comfort for those who have to concentrate for long periods of time.

Egoitaliano’s irreverent spirit is best represented by Smirk, a new armchair which, thanks to a swivel base, rotates fluidly while maintaining a solid and supported base. The plus is the backrest which, with a simple movement, can assume a higher or lower position.

 

Craftwork and Upcycling

 

Attention to detail and sartorial care is well expressed by the Intreccio workmanships that can be found not only in fabrics and accessories such as cushions, but also in the already iconic Coconut armchair with its shell made of a hand-woven polished synthetic wicker. 

The passion for upholstery is also behind the I WAS A DIVANO project in which sustainability is the driving force behind the reuse of production waste to make accessories, bags and unique objects for everyday life.

In all this, colour and the spirit of glamour and youth are always the distinguishing features of Egoitaliano, which focuses on the possibility of customising sofas and armchairs according to one’s personal style.

 

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