Salone del Mobile 2024: Presentation of “I WAS A DIVANO”
Sustainability, circular design and lots of colour: I WAS A DIVANO
The Salone del Mobile Milano 2024 has just come to an end: the world’s most important stage for the furniture and design sector was the occasion chosen by Egoitaliano to emphasise with an all-new stand and ‘frenetic’ the passion for colour, customisation, design and sartorial attention to detail that has always distinguished the brand.
Another very important aspect for Egoitaliano is recovery and circular creativity with a view to environmental and social sustainability, in the context of which the long-term collaboration with the ethical enterprise ‘Made in Carcere’ is part of.
The WAS at Divano: Circular Creativity and Sustainability
At the Salone del Mobile Milano, “I WAS A DIVANO” was presented, a project that goes beyond the traditional concept of design to embrace circular creativity and sustainability. Here, fabrics are not just materials, but stories told through upcycling practices that transform production waste into useful, beautiful, fun and colourful objects.
In fact, this innovative approach uses leather and fabric scraps to create unique objects, ranging from fashion accessories to everyday design for the home. The result is colourful, pop and young holders, bags and beauty cases that tell a story of craftsmanship, design and sustainability and highlight the constantly moving soul of Egoitaliano, always in search of new stimuli and new contaminations.
For those who love to express their own style
“I WAS A DIVANO” is not just a project, but a philosophy that reflects the incessant search for balance between creative innovation and traditional craftsmanship. With upcycling practices that respect traditions and actively promote sustainability, thanks to this project Egoitaliano creates products that allow people to express their individuality to the fullest, thus respecting one of the brand’s deepest motives, namely offering highly customisable furnishings, and in this case complements, for those who love to express their own style.
Even the joyful and ironic names of the bags made from scraps of leather and fabrics are emblematic of Egoitaliano’s sparkling pop spirit. “C’è Posta per te” and “Attaccabottone” declare a glamorous and eclectic style that echoes all the characteristics of Egoitaliano’s sofas and armchairs: from the contrasting profiles, to the colour combination to the fun and fashionable mood.
The celebration of colour, creativity and the interpretation of the most iconic urban trends by combining design, craftsmanship and circularity is in “I WAS A DIVANO” also the result of a way of reading the world from a different and original perspective: the perspective of Egoitaliano, which in the ‘Say Ciao to the Frenzy’ concept of the Salone del Mobile 2024 is fully expressed in dynamism, street art and explosive vitality.
Sustainability, circular design and lots of colour: I WAS A DIVANO
The Salone del Mobile Milano 2024 has just come to an end: the world’s most important stage for the furniture and design sector was the occasion chosen by Egoitaliano to emphasise with an all-new stand and ‘frenetic’ the passion for colour, customisation, design and sartorial attention to detail that has always distinguished the brand.
Another very important aspect for Egoitaliano is recovery and circular creativity with a view to environmental and social sustainability, in the context of which the long-term collaboration with the ethical enterprise ‘Made in Carcere’ is part of.
The WAS at Divano: Circular Creativity and Sustainability
At the Salone del Mobile Milano, “I WAS A DIVANO” was presented, a project that goes beyond the traditional concept of design to embrace circular creativity and sustainability. Here, fabrics are not just materials, but stories told through upcycling practices that transform production waste into useful, beautiful, fun and colourful objects.
In fact, this innovative approach uses leather and fabric scraps to create unique objects, ranging from fashion accessories to everyday design for the home. The result is colourful, pop and young holders, bags and beauty cases that tell a story of craftsmanship, design and sustainability and highlight the constantly moving soul of Egoitaliano, always in search of new stimuli and new contaminations.
For those who love to express their own style
“I WAS A DIVANO” is not just a project, but a philosophy that reflects the incessant search for balance between creative innovation and traditional craftsmanship. With upcycling practices that respect traditions and actively promote sustainability, thanks to this project Egoitaliano creates products that allow people to express their individuality to the fullest, thus respecting one of the brand’s deepest motives, namely offering highly customisable furnishings, and in this case complements, for those who love to express their own style.
Even the joyful and ironic names of the bags made from scraps of leather and fabrics are emblematic of Egoitaliano’s sparkling pop spirit. “C’è Posta per te” and “Attaccabottone” declare a glamorous and eclectic style that echoes all the characteristics of Egoitaliano’s sofas and armchairs: from the contrasting profiles, to the colour combination to the fun and fashionable mood.
The celebration of colour, creativity and the interpretation of the most iconic urban trends by combining design, craftsmanship and circularity is in “I WAS A DIVANO” also the result of a way of reading the world from a different and original perspective: the perspective of Egoitaliano, which in the ‘Say Ciao to the Frenzy’ concept of the Salone del Mobile 2024 is fully expressed in dynamism, street art and explosive vitality.